Farm to Tablescape: Catching Up with Founders Steven Peisach and Ivette Harrouche
Childhood dreams sure do have a way of coming full circle.
For many, the 2020 global pandemic will go down in history as a cornerstone event that forever shifted something within them. Some took the time to re-assess their life from a birds’ eye view—and for a great number of individuals, this meant taking the time to pursue a long-lost dream.
For POMP founders and close cousins Steven Peisach and Ivette Harrouche, this was certainly the case. Steven and Ivette grew up in a floral industry family. Their family’s farms are known and respected in Columbia and Ecuador and have shipped flowers to businesses across the world for decades. Colombia has even listed their family’s farm there as being one of the best places to work in the country.
[quote "As a child, I always admired my parents’ passion for their flower farms. Throughout my life, I watched their wholesale business blossom into something amazing, and in the very back of my mind, I always knew there was a place in it for me, too." cite- Steven Peisach]
Being an entrepreneur at heart, he had gone the investment route after college, but when the pandemic hit, he decided it was time to enter the floral business himself—but with a fresh take and nuanced perspective. Rather than continuing in his family’s footsteps by creating a business to business (B2B) brand, he decided to found a direct to consumer (D2C) brand.
Steven saw a need and he filled it.
See, while there are D2C brands out there, it is difficult to find ones that do not compromise quality for price and vice versa. So, he called up his cousin, Ivette, who is more like his sister, and asked her to be a co-founder in his new endeavor.
Ivette had worked in retail for a bit after college before opening her own Barre studio back home in Colombia—but then Covid hit, and she says that, “when operations shifted virtually, there was something really special about being in Colombia near our family’s farms.” Little did she know she was being primed perfectly for a new opportunity. In reference to Steven’s call, she says, “The timing couldn’t have been more perfect. The rest is history.”
[quote “The timing couldn’t have been more perfect. The rest is history.” cite- Steven Peisach]